Bill’s interviews with 100 Disruptive Heroes resulted in two powerful companion books — Disrupt! Think Epic. Be Epic. and The Courage Within Us


Disrupt! Think Epic. Be Epic.

is a Master Class for Disruptive Heroes — mentoring all of us through the How Tos and Why Musts of disruption. Contains 25 habits for success. Advices us to tailor the habits to our needs — selecting the five or six that best match our situation.

The Big So What: The people who will succeed in this era of continuous personal disruption are those who figure out how to benefit from, or take advantage of, continuous disarray, disorder and disruption. If you want to succeed, that must include you!

“Rollicking, fast-paced, turbo-charged. Bill Jensen urges us to embrace the power of originality. Read this book, then go disrupt something!”
— William C. Taylor, Co-Founder, Fast Company, and author of Practically Radical

“F**k! I wish I wrote this. Totally awesome! Great storytelling.”
“Exhilarating. Moves you to action.”
— Typical unsolicited reader reactions

For more equally-stellar, stunning and silly reactions, see Press



The Courage Within Us

details seven essential character traits for today’s crazy world. Its goal: To help you call upon the courage that’s always been within you — leveraging it when even the most basic daily routines get swept up in a storm of ambiguity … When nothing is certain … When there is no perfect decision to be made.

The Big So What: For many of us, becoming a master disruptor requires the courage to change what others wish to be left as is. Different from Disrupt!, this book covers the personality traits needed to push through unwarranted fears or hesitations.

“A wonderful guide for finding sanity within insanity! Disruptions will happen anyway… Bill Jensen shows us how to cause them instead of being their victim.”
— Marshall Goldsmith, the world’s top executive coach, author of Mojo

“Don’t disrupt anything you’re not willing to be disrupted by. Deep personal change goes with the territory. That’s the profound takeway from this next Mr. Simplicity classic. That takes serious courage. Here in Silicon Valley and everywhere.”
— Chris Ernst, Organization Effectiveness Thought Leader, Juniper Networks, and author, Boundary Spanning Leadership

For more equally-profound and courageous reactions, see Press